Book Review: It’s Not About Me by Max Lucado

Perhaps it’s appropriate that I review a book entitled It’s Not About Me on Labor Day weekend – a weekend that seems to celebrate the importance and power of the individual.  According to the Department of Labor’s website, Labor Day is a creation of the labor movement and is dedicated to the social and economic achievements of American workers.  The focus of this book could not be further from a celebration of individual workers!

I reviewed another Max Lucado book earlier this year and did not give it a favorable review, largely in part because of the writing style and content.  But It’s Not About Me is a much better read and seems to feel much more like what I’ve come to love about Lucado’s writing.  The thesis of the book is very simple (and it’s found in the title): life is not about us but about Christ.  He begins this book by reminding us that we are reflectors for Jesus and then spends the next 12 chapters exploring the different ways we are called to reflect Christ to others.

Perhaps the most convicting part of It’s Not About Me for me was the chapter on success.  Not necessarily because I’m such a “successful man”, but more because of the analogy he draws to advertising agencies.  These agencies, Lucado reminds us, exist for one purpose only: to make someone (or something else) known.  Few people have heard of Foote, Cone, and Belding, but you’d be hard pressed to find someone who couldn’t identify the slogan “When you care enough to send the very best.”  The advertising company’s success became intertwined with Hallmark’s, but the focus of the company was not on itself – rather, it was on Hallmark.  And we play the same role in relation to existing for Christ – Lucado goes so far as to call us “Heaven’s advertising agency.”

Read these words, taken from Chapter 13 of the book:

  • “From where does success come?  God.”
  • “And why does he give success?  For his reputation.”
  • “God lets you excel so you can make him known.”
  • “Why did God help you succeed?  So you can make him known.” (must be a pretty important concept since he repeats it almost verbatim!)
  • “Why are you good at what you do?  For God’s sake.”

That idea stands in stark contrast to the focus of Labor Day – a day celebrating the success of “us”.

Included with the book is a small-group discussion/study guide, something I’m appreciating finding in books more and more – and because of that I’m going to give this book an extra ½ star, for a final rating of 4.5 out of 5 stars.

I received this book free from the publisher through the book review bloggers program. I was not required to write a positive review. The opinions I have expressed are my own. I am disclosing this in accordance with the Federal Trade Commission’s 16 CFR, Part 255


2 thoughts on “Book Review: It’s Not About Me by Max Lucado

  1. Thank you Thomas i for sharing your review post on Max Lucado’s book,
    From the moment we were born, His purpose in our life began. I believe that we were created to glorify Him. So that He can be known through our life. Lucado has written many books which can be helpful in introducing the Gospel
    to our non-believing family members, friends and acquain. tances.
    This book is recommended in the site Maybe you can check out that site too! Great collection of books are listed there which you can find helpful. Also, I just followed you on twitter.

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